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White & Black Corporate Team Advise world’s leading instant coffee manufacturer on acquisition of six brands
The White & Black Corporate Team, led by Jonathan Williamson, recently advised CCL Products (India) Ltd – India’s leading manufacturer of instant coffee, on its acquisition of several coffee brands from Sweden-based coffee roasters, Löfbergs Group.
The acquired brands include Percol, Rocket Fuel, Plantation Wharf, The London Blend, Perk Up and Percol Fusion.
The acquisition provides CCL with entry into prominent supermarkets in the UK, recognised as the largest instant coffee market in Europe, with annual retail sales reaching USD 850 million.
The White & Black Corporate Team, led by Jonathan Williamson, recently advised listed pubic company CCL Products (India) Ltd, the world’s leading manufacturer and exporter of instant coffee on its acquisition of several high profile coffee brands from Sweden-based coffee roasters, Löfbergs Group. The acquired brands include Percol, Rocket Fuel, Plantation Wharf, The London Blend, Perk Up and Percol Fusion.
The acquisition provides CCL with entry into prominent supermarkets in the UK, recognised as the largest instant coffee market in Europe, with annual retail sales reaching USD 850 million.
Praveen Jaipuriar, CEO of CCL Products, commented on the acquisition: “We’ve had tremendous success in developing a consumer brand proposition in India and welcome the opportunity to develop a similar approach in other markets by adopting and improving local brands. Percol is an exciting venture and a brand with an undoubted favourable heritage.”
White & Black’s transaction lead Jonathan Williamson said, “It was a pleasure to act on behalf of the CCL team and we are sure that this acquisition will be a great success. Credit also to the Lofbergs team and its advisors with whom we developed a very collaborative relationship to ensure the objectives of all parties were met. This further underlines our cross-border credentials and we look forward to being part of CCL’s exciting future plans.”
The White & Black team comprised Jonathan Williamson, Suzanne Whiteman, Laura Sinoplu, Victoria Wright and Richard Wilkin.
Lofbergs were advised by Shakespeare Martineau.
Corporate transactional work is the largest area of our practice, with deals ranging from £1m to £750m, including mergers and acquisitions, finance, joint ventures, corporate governance, and banking involving high growth and pure technology companies. We guide our clients through every aspect, through to post-deal integration. Please reach out to Jonathan Williamson or John Allen from the White & Black Corporate Team for more information.
Disclaimer: This article is produced for and on behalf of White & Black Limited, which is a limited liability company registered in England and Wales with registered number 06436665. It is authorised and regulated by the Solicitors Regulation Authority. The contents of this article should be viewed as opinion and general guidance, and should not be treated as legal advice.