Tagged fashion

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New trade mark law opinion bad news for Louboutin’s red soles?

How does Advocate General Szpunar’s opinion affect fashion’s most famous sole trader? Louboutin’s red lacquered soled shoes are famous internationally and are instantly recognisable by fashionistas worldwide. Mr Louboutin has spent decades trying to protect his distinctive branding and stop copycats from applying a red finish to the soles of…

Wearables: style and substance

Despite certain wearables in the past receiving a poor reception from the upper echelons of the fashion industry, fashion and tech brands continue to collaborate and wearables are getting a stylish recharge. You only need to look at the latest offerings from the likes of WiseWear’s collaboration with Iris Apfel…

Fashion’s getting personal

High fashion meets big data. When we think of technology and fashion, wearables and smart fabrics are often the first concepts to come to mind, but fashion businesses are getting smarter; it’s not the technology in what we wear, but the technology in how we think and what we like…