Category SportsTech
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Innovative stats and high-tech court furniture feature at the 2018 Australian Open
As with most other sports, statistics are featuring more and more in the coverage of major tennis events as broadcasters seek to maximise audience engagement by giving viewers greater insight into the on-court action. Typical statistics which tennis fans will be familiar with include number of winners, forced/unforced errors and…
How digital technology is driving new media rights models in sport
The growth of digital technology is steadily shifting the focus of sports broadcasting away from the traditional linear TV broadcasters towards new players in the market. Live streaming, ‘over-the-top’ delivery (OTT), mobile applications and on-demand services mean that sports fans no longer have to go to a sporting event or…
Tennis and Smart Court Technology
The emergence of ‘smart court’ technology represents an exciting and potentially transformational development for the sport of tennis. What is Smart Court technology? Although the term ‘smart court’ could be applied to various innovations that have been developed over the years, the product which has been grabbing the headlines recently…
Tech and Sports Injury Prevention
There have recently been a number of significant developments in sports injury prevention technologies as rights holders and athletes become increasingly mindful of the damaging effect that injuries can have on the financial and sporting success of leagues, clubs and individuals. Much of the interest surrounding technology in sport relates…
Twitter muscles in on live sports streaming
Twitter has recently made some high profile acquisitions of sports broadcasting rights as it seeks to re-invent its platform as a go-to destination for live sports programming. Twitter has had a busy summer, signing deals with each of the “big four” US sports leagues (the National Football League (NFL), Major…