W&B act for IDAHOAN in the UK

W&B advised Idahoan Foods on the launch of its range of products into the UK market.  Idahoan is now listed in all the major UK supermarkets having run a successful TV & social media advertising campaign.

W&B were instrumental …thorough and responsive in their work.

Ryan Ellis, Idahoan

We advised Idahoan on the legal architecture of their activities, numerous commercial agreements & a host of related legal issues arising from labelling, branding & advertising issues.

Idahoan say: ‘Idaho’s rich, volcanic soil and clear mountain water are the perfect ingredients for potato growing. With a light, fluffy texture, you can enjoy real mashed potato that’s perfect in one minute. Every potato is carefully selected for quality and texture before it goes into an Idahoan product.

With thin-sliced 100% Idaho® russets and a creamy sauce, our dauphinoise and gratin oven bakes are perfect for potato lovers. Make your meal complete today!’

White & Black were instrumental in supporting the Idahoan brand launch into the UK. The team were able to provide guidance which uniquely coupled business strategy with legal safeguards. They were thorough and responsive in their work.

Ryan Ellis, Idahoan